Web 2.0: The need for speed!

Article : http://online.wsj.com/article/SB122697440743636123.html

Advertisement: http://www.youtube.com/watch?v=BmykFKjNpdY

Johnson & Johnson (J&J) released an advertisement this past weekend for their over the counter pain pill Motrin. According to the Wall Street Journal article, the ad was "geared towards mothers who get back pain from carrying their babies in slings". The problem was that people felt the ad was "an insensitive portrayal of women's pain" according to the article. What did the masses do in response? With lighting speed they hit blogs, You Tube, and Twitter in an attempt to get the word out that this ad needed to be pulled. Not only did they succeed, but it took less than three days for J&J to pull the ad. To J&J's credit, they are up to date with Web 2.0 tools. They have their own health channel on You Tube, and a blog called JNJ BTW (JNJ By The Way). J&J actually issued an apology through their consumer web blog......I was impressed with how fast the social networks were able to get J&J's attention, and ultimately get the ad pulled.